Monday, November 9, 2015

Considering the Medium (page 69)


How do the mediums of the video “Yes, We Can,” contribute to the power of the message?

The voice-over of Obama delivering his speech shows the audience the voice behind the idea. This video was made for the purpose of the 2008 elections. Adding the footage of the original speech is a way to convince voters that Obama is the man who can make this happen.  The images and voices of all the other singers combined in this video symbolize nationwide unity.  Unity is key to the message “yes, we can.” The only time we can make a change and accomplish our goals is when we stand together as a nation. This reminds me of the saying, “United we stand, Divided we fall.” The music in this video is there to connect the message to the audience.  People say that music is very powerful. It can make people feel anger, sadness, joy, motivation and tranquility.   Music lovers all over the world claim that music has the ability to soothe the soul.  Relaying the speech in a lyrical form can reach the audience emotionally in a way that the audience can be deeply “moved” or motivated by the message. Underlining the text, “yes, we can,” and, “hope” emphasizes the key to the point being made in this video.  That yes, we can make a change, but we need to have hope in order to do so.

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