Similarities Between Impaired Driving Videos

·         They all targeted their audience on a Pathos level.

·         The other methods (logos and ethos) weren’t used as much.

·         The music created the sad, wistful, and ambiance mood.

·         They seemed like the deaths could have been easily prevented.

·         Target audience: teenage drivers.

·         Close-ups showed emotions on the family member’s faces.

·         After the tragedies, foundations were created to help prevent other families from going through the same hardships.